It’s tempting, interesting, and potentially seems like a good business decision. You think “I’ll pay $100.00 for a few backlinks and I will increase my exposure, page rank, and overall SEO standing”. Not so fast!
We are all stretched for time when it comes to running our business so the temptation of shoveling out a few bucks for what seems to be an immediate upgrade in exposure is hard to resist. Time is money and paying for backlinks seems like the way to go to save time and in the end make more money.
Did you know however, that paying for backlinks can actually hurt you? It may not happen right away but in the long term Google will actually penalize you for violating their policies regarding backlinks and you may end up not even appearing in the search results at all. Yes, backlinks are a good way to gain exposure but paying for them isn’t the way to do it. So how should you obtain backlinks?
Go to different directories and manually sign up for each one yourself. Sign up, wait two or three days and then add some valuable content and establish a backlink. Another way to obtain more exposure is to comment on several different blogs or directories which pertain to your business. Leave valuable comments that people find interesting instead of just saying “great site, well said”. People can read through that useless comment all day everyday. Write a blog and make it useful instead of trying to just push your products and business on people. We’ve all been to those blogs where it seems like you are watching a tv commercial with products popping out at you everywhere you go. Write some useful articles and atleast write once a week so readers know you are still current and relevant. So now you ask “is there any other way to gain backlinks and exposure”?
Yes, offer a useful product and/or information that people can use. When you do that, the people or potential customers will do most of the leg work for you because they will talk about it, you, the product and share your website, product, and information with their friends, family, and other business owners. Word of mouth is invaluable and when you offer a useful product or information, you will get a lot of word of mouth. People will want to be associated with you.
Google loves good content and will rank you higher in their listings if you do offer valuable content like writing blogs for example. Google goes out of their way to make sure their customers visit top notch valuable product or informational websites. Buying backlinks will in the end actually hurt you and could knock you off of their search results.
Attention all backlink buyers: Think long term or you may end up being very short term.